Technical SEO Audits and Evaluations
This course contains audits and evaluations related to search engine optimization. There is a core set of areas that are important for ranking well in Google and other search engines.
Technical SEO is important because Google emphasizes the technical elements of SEO. A website free of technical errors provides the foundation for building great content and acquiring high-authority backlinks that will increase visibility in search results and provide greater reach to the target audience.
Technical factors that can affect a site’s ranking include:
- URL Structures
- Semantic wording in URLs
- Parent-child Relationships
- Internal linking
- 404’s
- multi-hop 301’s
- Homepage resolution
- Canonical Tags
- Structured data
- Page Load Speed and Core Web Vitals
- Backlinks
- Toxic Backlinks
- Backlink Reclamation
- Competitor Backlink Gaps
- Mobile-friendliness
Course Content
Technical Social Media Evaluation
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